We recently wrote a post for Linkedin about how you shouldn’t lose traffic or rankings if you plan correctly. To follow up, we’ve put together an outline below, as it’s really important to get site migrations right. We still see three or four migrations yearly that have gone wrong, and we get asked to provide …
For those considering starting a casino, sportsbook, or other iGaming platform, we have detailed below a list of basic requirements for these types of sites in relation to SEO. We normally send a document regarding this to any existing clients looking to change platforms or new operators looking to enter the industry. Some iGaming platforms …
There are a few reasons why igaming SEO can be expensive. Firstly it requires a lot of time and effort: SEO involves many activities, including keyword research, content creation, technical optimisation, and link building. In addition, SEO professionals will invest a significant amount in software and services that will help them undertake audits and help …
A 404 (Not Found) response status code is typically returned when a page or resource can’t be located on a website. And this is a fairly standard setup when configuring a site and deciding what to tell search engines and users when you’ve removed pages or content for a site. Google Search Console will report …
With a growing number of online casinos in the market, it has become vital for marketers to know about igaming and casino SEO. iGaming is one of the most competitive fields, including some of the most common niches casinos, sports betting, poker and lotteries. Some think that iGaming, requires a different set of SEO techniques, …
As SEOs, when we start working on a project, the first thing we’re asked by CEOs and MDs is, “Why is my Casino not ranking?” For the client’s team, such as the Casino Manager, who has been tasked with increasing traffic to the website and revenue generation, this seemingly simple question only shows how little …
SEO Tips To Boost Traffic For Your Online Casino Your website must reach as many people as possible to achieve high visibility. It can involve everything from social media marketing campaigns to online casino SEO optimisation and more. With these methods, you should see increased visitors over time, leading them straight to ‘your house’. Online …
There is a lot to consider in search engine optimisation, particularly when it comes to casino SEO and digital marketing for other gambling sites. The Internet is saturated with online casinos and bookmakers. There are billions of dollars being poured into marketing to try and get gambling sites on top of search engine rankings to …
Why is SEO so important to new operators in the gambling sector? Read More »
