What is Digital PR? Why do I need it?
Digital PR is a strategy designed to boost the online presence of your casino or sportsbook. It is referred to as digital PR as the focus is aimed towards the online community of news sites, journalists, bloggers and influencers. The roots of digital PR lay within the world of traditional PR in that objectives are to deliver newsworthy and engaging content to authority sites and online publications and gain high-quality backlinks from trusted sources on the web and social media platforms.
Growing the number of high-quality backlinks to vitally important for iGaming SEO and digital PR is one of the most effective methods to achieve this. Google’s John Mueller believes it to be as critical as technical SEO.
At iGaming Agency, we know first-hand that links from high-quality websites often turn good SEO results into great SEO campaigns. We’ve designed a service that will enable you to gain high-quality backlinks across the different geographic locations relevant and targeted to your industry.
It involves:
- Producing newsworthy and relevant content aimed at your industry sector
- Gaining high-quality backlinks from trusted online sources
- Gaining publicity online, just as it would with traditional PR
- Responding with comments and requests from journalists
Content Marketing
For iGaming Agency, we use content marketing techniques to earn links from high-quality authority websites by developing content that journalists, bloggers and influencers want to use and engage with; and has their followers and audiences in mind.
We aim for our content to be newsworthy or for us to be a source of information for the journalists always available for comment, analysis and response.
We work with clients to produce a digital PR plan taking account of what is happening within the business and the wider industry so that we always have content that can be used to earn links where appropriate.
If you’re interested in discussing our digital PR or link building services, please get in touch via our contact us page.
Our Services
Pay Per Click
Our targeted paid advertising will help you find the right audience, with our focus on return on investment and achieving profitable CPAs.
iGaming SEO
We know how to improve your search engine rankings and increase traffic. We have been delivering successful campaigns for new and established sportsbook brands and casinos.